English
Want to create original, eye-catching characters and develop a unique illustration style that truly stands out?
"Many of my students had zero experience with any kind of drawing. And even before finishing the course, their work is getting paid commissions."
+13K
Hi, I’m Alexandra Fintova—an illustrator, designer, and professional art teacher with a Master’s Degree in Art Education. Over the years, I’ve had the joy of teaching more than 80,000 students around the world, helping them turn their creative ideas into beautiful illustrations.
My passion is making complex art theory simple and fun. I’m here to guide you step by step, so you can confidently create characters you love and develop an illustration style that’s uniquely yours!
Giving the speech at the Apple store
“Packed with essential tips, this bundle will fast-track your character design skills. Even if you’re just starting out, you’ll learn how to design original and confident characters!”
*Prices in USD. Limited time offer. Expires Thursday, February 9, 2023 at midnight.
I love the tactile feel of brush on paper, and I honed my technique for years at University of Arts. But, let's face it, traditional art is expensive, time-consuming and hard to translate seamlessly to digital.
There had to be a better way!
A basic set of brushes, watercolors, and paper can easily cost you $250 or more. Add a scanner and computer, and you're in for a four-figure investment. Plus, you need a cramped studio corner to house it all ... And suddenly, you've spent well over $1000 before your brush even hits the canvas.
In addition, when you do your paintings and illustrations by hand, you have to have a dedicated working space large enough to take up half of an average room. However, with Procreate, all you need is your iPad and an Apple Pencil.
Without the need for painting tools, a computer, a drawing pad, or a scanner, you're free to create wherever you please. Turn your commute on public transport into productive art time. Want to enjoy a creative session in the park? Just bring your iPad.
It doesn’t matter if you’re just starting out or looking to strengthen your skills—this bundle will guide you from the basics of character creation to building your own unique illustration style. You’ll learn how to turn the characters in your imagination into polished, eye-catching designs on your iPad using Procreate.
What sets a great character designer apart is the ability to create original, expressive characters without relying on templates or copying others. In this bundle, you’ll master the creative process—from developing concepts and designing strong silhouettes to adding dynamic poses, facial expressions, and storytelling elements. With over 6.5 hours of guided lessons, you’ll also:
Follow a complete 15-step process to create full character illustrations in Procreate.
Learn how to design both human and non-human characters with strong silhouettes and unique features.
Explore how to add personality through facial expressions, props, poses, and storytelling elements.
Develop your own signature color palette, motif library, and even personalized brushes for a cohesive style.
Practice dynamic gestures, understand scene composition, and set mood using light and shadow.
Build a creative process that helps you stay consistent, confident, and stress-free in your illustration journey.
By the end, you’ll have everything you need to confidently create original characters and take your illustration skills to the next level!
*Prices in USD. Limited time offer. Expires Thursday, February 9, 2023 at midnight.
With over 80,000 students worldwide and more than 36 courses published, I’ve seen time and time again that real progress comes from practice, not just theory. It’s like trying to learn to swim by only reading about it—sooner or later, you have to jump in and try it for yourself!
Brushes get worn-out and watercolors don’t come in endless supplies. So every once in a while, you have to splurge out another couple $100 just to be able to paint again. In Procreate, everything is much more affordable and always just a few clicks away.
I’ve included multiple hands-on exercises throughout the course to help you actively apply what you learn. And by the end, you won’t just have new skills—you’ll also create 3 original character artworks to kickstart your portfolio and showcase your progress!
Before creating this bundle, I listened closely to feedback from my 80,000+ students to understand the biggest challenges they faced when learning character design—and designed this bundle to help you overcome them with ease.
...were some of the most common answers.
I’ve carefully designed this bundle to include everything you need to grow your skills—while avoiding the common frustrations and roadblocks found in other courses.
If you’re like many of my students, fast-paced tutorials can feel overwhelming—especially when you’re just starting out or trying something new. That’s why my teaching style is calm, clear, and beginner-friendly. I take the time to explain each step thoroughly, so you never feel lost or rushed. You can follow along at your own pace, and if you ever need a break or want to review something, you’re always free to pause, rewind, or replay any part of the lesson.
*Prices in USD. Limited time offer. Expires Thursday, February 9, 2023 at midnight.
Click the module name below to expand the lesson list. All the lessons are narrated in the English language. English subtitles are also available for more clarity and for students with hearing impairment.
Character Design For Beginners - Create Your First Character
In this class, I will take you step-by-step through a 15-step process to create a full digital illustration in Procreate. You’ll learn essential character design skills like creating strong silhouettes, using harmonious colors, and adding storytelling through light and shadow.
In this class, I will take you step-by-step through a 15-step process to create a full digital illustration in Procreate. You’ll learn essential character design skills like creating strong silhouettes, using harmonious colors, and adding storytelling through light and shadow.
Character Design For Beginners - Create Your First Human Character
In this project, you’ll create a human character of any age, gender, or personality. You can follow along step-by-step using provided resources, customize the base sketch, or design your own concept from scratch—depending on your skill level and comfort. The course is flexible and designed to grow with you as you build confidence in character illustration.
In this project, you’ll create a human character of any age, gender, or personality. You can follow along step-by-step using provided resources, customize the base sketch, or design your own concept from scratch—depending on your skill level and comfort. The course is flexible and designed to grow with you as you build confidence in character illustration.
Find Your Digital Illustration Style In Procreate
This class guides you through a mindful, step-by-step process to discover and refine your own unique illustration style in Procreate. You’ll explore lines, shapes, shading, color palettes, and composition while creating a dynamic character and building a personalized toolkit. By the end, you’ll have a more consistent, cohesive style and the confidence to grow it even further.
This class guides you through a mindful, step-by-step process to discover and refine your own unique illustration style in Procreate. You’ll explore lines, shapes, shading, color palettes, and composition while creating a dynamic character and building a personalized toolkit. By the end, you’ll have a more consistent, cohesive style and the confidence to grow it even further.
By enrolling in the Character Design Essentials Bundle, you get lifetime access to over 6.5 hours of step-by-step video lessons, accessible on any device with a web browser—whether it’s your desktop, tablet, or smartphone. Once you complete the course, you’ll also receive a Certificate of Completion to celebrate your progress and showcase your new skills.
As soon as you enroll in the Character Design Essentials Bundle, you get lifetime access to a private student community. Use it to ask questions, share your progress, get feedback, and stay motivated throughout your character design journey.
Join a supportive space of like-minded creatives inside our private Facebook group, led by The Artmother.
Share your work, ask questions, and connect with fellow students who are on the same character design journey—whether you're just starting out or growing your skills.
Enjoy free lifetime access as part of your course enrollment.
Join a supportive space of like-minded creatives inside our private Facebook group, led by The Artmother.
Share your work, ask questions, and connect with fellow students who are on the same character design journey—whether you're just starting out or growing your skills.
Enjoy free lifetime access as part of your course enrollment.
This bundle brings together three of my most practical, beginner-friendly courses—designed to give you a complete character design learning experience from start to finish.
You’ll go from foundational skills to creating a full portfolio-ready illustration, without needing to piece together random tutorials or hunt for extra resources.
I’m not saying you can’t learn on your own. But with proper guidance you could do it in half the time (or even faster).
Learn from someone who’s already made her fair share of mistakes and found the exact recipe for how to get from beginner artist to pro level in 6.5 hours or less.
What happens if you don’t like the course?
Well, you contact me, ask for a refund and get every single cent returned to your bank account (I'll even eat the credit card processing fees!). No questions asked!
*Prices in USD. Limited time offer. Expires Thursday, February 9, 2023 at midnight.
That’s ok. There are lots of ways you can learn to create art.
| Price 💸 | Convenience 👌 | Time Investment ⏰ | Guarantee 🔒 |
|
|---|---|---|---|---|
| Youtube | Free! (Usually… You just have to watch the ads they show you.) |
Ready when you are, but no clear curriculum to follow. | Unlimited. There are so many different people to follow and videos to watch - you could spend the rest of your life watching videos and still not know what to do next. | None. |
| Art School | $$$$$ Anywhere from $15,000 to $60,000+ every YEAR. |
Somewhat convenient. All of your classes will be on one campus… You just have to drive there and attend class… every day. |
2 to 8 years, depending upon your degree program and chosen path. | None. |
| Local Art Classes | from $ to $$$ |
Somewhat convenient. Classes will be in your local area, but there’s no promise that you’ll be able to find classes or instructors that fit your artistic goals. |
Unknown. Depends on what classes are available and if you can fit them into your schedule. | None. |
| Skillshare | It’s hard to find this information on their website, but Skillshare is $36 a month - every month. | Convenient. Courses are available on demand… but you do have to figure out your own curriculum and which teachers are best for your needs. | Unlimited. Just like with YouTube, there are so many different offerings - you’re likely to spend hours upon hours trying to find the right options for you. | “Payments are nonrefundable and there are no refunds or credits for partially used periods.” |
| Trial & Error | The sky’s the limit! Depending on how much you want to spend on supplies, you could save a little… or you might end up spending an absolute fortune. |
Somewhat convenient. It’s all at your own pace - but there’s also no outside help provided. | Unlimited. Just like with YouTube, there are so many different offerings - you’re likely to spend hours upon hours trying to find the right options for you. | None. |
*Prices in USD. Limited time offer. Expires Thursday, February 9, 2023 at midnight.
